3D visualisation uses the same techniques as traditional photography and videography, but the level of control and flexibility when working from a 3D scene is truly unmatched.

Creating photorealistic 3D renders is actually very similar to a photographer setting up a professional shoot.

Ideation: Together with the client we'll first need to define a clear briefing and establish the visual direction. This is done by composing a moodboard and discussing the look & feel for your project along with the Shotlist. In case of an animation we'll also introduce a Storyboard.

Modeling & Texturing: When we have a general idea we'll need the hero objects —which are the main highlight — and the surrounding objects for the scene. In order to obtain these we can start from existing 3D files or create 3D geometry and their materials from scratch, using real-life counterparts and photographs as reference.

Scene setup & Lighting: After the geometry is present a virtual scene is populated with 3D assets, virtual cameras, lights and environments, which are all meticulously configured towards the desired end result.

Animation (Optional): If cameras or objects need to move around then there are some additional steps taken. During the Scene setup cameras and objects are animated into an animatic which forms the base to continue tweaking the scene after which everything is sent off to the renderfarm.

Rendering & Post production: Finally all shots are created using render-engines and then finetuned during the post production phase, in which the final look comes to life and the visualisations are ready to be used.